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Hot Summer Beauty Trends to Try Immediately!

  Summer’s just around the corner, which means the weather is getting warmer, we don’t want to spend as much time on our makeup just to have it melt off and yet we’re finally ready to start resurfacing out in public again to show off our vaccinated selves and get out of our pandemic ruts.…

Social Media Updates that Should Be On Your Radar!

    You may be an Insta baddie that’s trying to organically grow engagement, or a brand that could use some more love on social. Regardless, being up-to-date with the latest and newest updates on social media apps will give you the edge. Here are some recent updates you should be taking advantage of.  …

Optimizing Social Media Algorithms in 2021

  Not all algorithms are created equal! And because each social media platform has its own algorithm, each platform should be treated as a unique opportunity to gain new followers, grow brand awareness amongst a different crowd of people and to examine what makes each platform’s audience unique so you can capitalize on it. Content…

Get Into These Holiday Spirits 🍸

  As they say, the quickest way to someone’s heart is through their stomach! And what better, quicker way is there to spread some cheer and get warm for winter (while safely at home of course) than with these holiday spirits, which will make the season merry and bright. We recreated three cocktails with a…

Editours’ Picks Gift Guide

‘Tis the season to be spending! Whether you’re looking for something special for yourself (am I the only one that shopped nonstop Black Friday through Cyber Monday for a new wardrobe even though I have nowhere to go?) or for your friends and family, our Editours picked their favorite items for the season to help…

BTS with the American Influencer Awards

Our editouring adventures take us to some super exciting places! Recently, Editours Connie and Alessandra joined the American Influencer Awards founders Chris and Bethany Crellin, two-time former show host and beauty guru Kandee Johnson and their film crew for the day to drop off nominee boxes to some of this year’s talented award show nominees!…

American Influencer Beauty Bundle x #GiveThemLalaBeauty Box is Out Now!

    This month, beauty subscription box American Influencer Beauty Bundle features reality television star and influencer Lala Kent’s brand, #GiveThemLalaBeauty, in its limited run October-November box.   The AIA Beauty Bundle is a bi-monthly subscription box that ships internationally, giving beauty lovers around the world an exciting sampling of full-size hero products from some…

Masters of Balayage’s MOB Scholarship Fund Gives Back in Support Diversity and Inclusion

  Founder and CEO of Masters of Balayage, Ryan Weeden, advocates for change by founding The MOB Foundation and its first program: The MOB Scholarship Fund to support diversity and inclusion.   Masters of Balayage is taking a proactive stance to support this year’s National Inclusion Week 2020 (September 28 through October 4). While MOB…

Hot Takes ft. Editour Media and Special Guest @Varijstylez 🔥

  When the fabulous Tavaris Jefferson paid the Editour Media team a visit recently, we just had to put him in the hot seat! Who couldn’t take the heat and who didn’t flinch? You’ll just have to watch and see. In this fun video challenge, Tavaris, Breanna, Karen, Megan and Connie tried out some of…

NEW COLLAB: Meet the LuveKat x Makeup Institute LA Brightmare Collection!

  Influencer Kat Castanon launches bold, bright dripliners just in time to ring in Halloween 2020 right! Is it a sweet dream or a beautiful Brightmare? We think both! We are excited to announce that professional special effects makeup artist and body-painter Kat Castanon, better known as LuveKat on social media, has developed her own…

6 Apps You Need to Download Now!

There’s an app for that! It seems like no matter what you’re trying to accomplish with your social media content, there’s a helpful app that makes it attainable. Gone are the days when you have to be proficient in Photoshop or be a master at Final Cut Pro to create compelling content. So much of…

The Beauty Entrepreneur Summit features Editour Media Founder Breanna Armstrong!

  Get empowered, get motivated and make your dreams of starting a business a reality! Just because this year has thrown a lot of surprises our way doesn’t mean it’s time to give up. In fact, social media engagement and viewership are stronger than ever as people are spending more time at home and more…

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