This summer’s BeautyCon LA 2019 was one of the best yet! The two-day event, held on August 10 and 11 at the Los Angeles Convention Center, was beauty heaven for makeup and skincare connoisseurs. Top influencers, celebrities and brand representatives demonstrated techniques and how-to’s with new innovative beauty products. We didn’t want the event to end! Here are some of the highlights from the fun-filled weekend.
Fan Meet & Greets
Throughout the day, the hustle and bustle of the meet and greets at beauty booths vied for attention with top celebrities gracing the main stage panels. Editour Media founder Breanna Armstrong and director of marketing Karen Wilhelmsen were there, helping to keep the huge crowd in an orderly fashion over at Sutra Beauty’s packed booth—where hundreds of fans lined up an hour in advance to meet Princess Mae (@maelovecleo), who came with her boyfriend Christopher (@misterwontons). We bumped in Hawaiian native and social media star Ese Milan, who was in town to attend the show! We saw Antonio Estrada’s familiar and smiling face at the SexyHair booth, where he created updos all day long. And, at the poppin’ LA Girl Cosmetics booth, MC, host and makeup guru Adamme Artistry got fans and attendees hyped up with his exuberant, larger-than-life presence! The meet and greets were definitely one of our favorite parts about this year’s BeautyCon LA!
Gracing the Stages
There were three stages at the show. The Main Stage featured influencers and business executives discussing various topics ranging from the importance of community, the beauty and fashion industries, the importance of leadership skills and more. Some notable speakers included singer-songwriter Ciara, beauty mogul Huda Kattan, influencer Sadaf Beauty and actress Yalitza Aparicio. Ulta’s Show and Tell Stage brought the beauty industry to life with demos, tutorials and showcases of new and groundbreaking beauty products. Artists, models and founders of brands showed off their expertise on hair, makeup and skincare.
Finally, the newest stage to be introduced to BeautyCon LA was Vital Protein’s B Well Stage. With emphasis on the beauty within and education, the B Well Stage celebrated the importance of health and wellness. Speakers included body positive icons, athletes, health and medical experts, activists and thought leaders. We loved this panel and hope it will be a regular event at future BeautyCon shows.
Overall, we had an amazing time at this year’s BeautyConLA and loved seeing our talented influencers rock the show floor. Did you attend? Did you see any of our talent there or stop by the Sutra Beauty booth? Let us know in the comments below! We’re currently working on several events of our own and value your opinions on what makes a beauty show compelling and worthwhile. See you next time! #imaneditour