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DIY Beauty: Dip Nail Remover

  Hi beauties! Just because we’re stuck at home, that doesn’t mean your beauty regimen needs to completely fall apart! Though we’re all unable to visit our stylist and head to the nail salon, we’ve got a quick solution for removing your dip powder nails at home! Don’t let your regrowth become painful; we’ve got…

Tips for Working at Home

    A lot of people dream of working from home, and although these are not ideal conditions to have to be forced into doing so, it’s a good opportunity for many to rethink how you work best and to set your own hours! To help you make the most of this situation, we’ve gathered…

Quarantine Craft: DIY Dip Dye

  2020, why you gotta be so rude?! Months ago, back in simpler times, if you told me I’d be spending all my time at home for weeks it would have sounded like my dream vacation. Fast forward to today, and after one week of this self-quarantine I still can’t find a roll of toilet…

How Much of a Pisces Are You? Quiz ft. Karen and Alessandra

Here at Editour Media, we love birthdays! And because it’s the first week of March, we’re celebrating two birthdays for two of our very special Editours: Karen Wilhelmsen (March 2), director of marketing, and Alessandra Broome (March 6), our Jr. Social Media and Influencer Relations Coordinator.   These bday gals took a quiz to determine…

Mark Your Calendars! You Don’t Want to Miss These Beauty Shows

Beauty professionals and enthusiasts, we have great news for you: There are two upcoming shows happening this spring that can help you expand your professional network, learn more about your craft and discover fun, new products along the way! The shows we’re talking about are both returning this year for their second editions. For 2020,…

5 Tips & Tricks to Grow on Instagram

  Instagram has grown from a simple photo sharing platform to a savvy e-commerce essential for businesses. And with changing algorithms, what worked a few years ago isn’t the best strategy moving forward in 2020. We’re here to help! We’ve gathered some useful tips and tricks to help you grow your business and personal pages…

6 Beauty Industry Trends to Watch in 2020

It’s estimated that the global beauty industry is currently worth $532 billion, according to Forbes. Mainly concentrated the United States, China and Japan follow suit to be the second and third largest beauty markets in the world. And even though the economic growth slowed down within the last year, it’s predicted that the market will…

New Year’s #GRWM ft. Alessandra and Connie

Reflecting on 2019, Editour Media team had an incredible first year of business. The team not only attended countless industry events but helped put together some of its very own, including Beauty Education Summit in the spring, Unfiltered Experience in the fall and the American Influencer Awards in November. Our influencer roster is now more…

How Well Do You Know Me Challenge? ft. Breanna and Karen

Editour Media’s founder, Breanna Armstrong, and director of marketing, Karen Wilhelmsen, have know each other long before getting into business together. During their stint as magazine editors for various publishers (both nationally circulated consumer titles and B2B industry publications), the pair got to know each well⁠—and even more so when they became friends and then…

25 Holiday Gifts for $25 or Less—for Everyone on Your List!

  One of our favorite parts about Christmas is getting to spoil the ones we love—while getting some goodies for ourselves along the way too! For thrifty guys and gals that don’t want to break the bank, we’ve rounded our top picks for GOOD gifts that are just $25 or less. These are perfect for…

5 Holiday Looks to Sleigh This Season!

If being obsessed with Christmas makes us basic, then take your Grinchy self outside because there’s no room that kind of negativity in our lives this holiday season (or any time of year really). For all of Santa’s little helpers that want to get their holly jolly on and poppin’, we’ve rounded up some creative…

Take the Quiz: What’s Your Holiday Décor Style?

Here at Editour Media, Christmas is our favorite season for good reason! It’s the most wonderful time of year because it gives us an yet another excuse to decorate the house (duh) and make an unnecessary HomeGoods run; stores are open late, which means we can shop at Target until 11 o’clock and pretend like…

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