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Sutra Beauty Slays at #BCinSession LA


On the heels of an eventful month, Sutra Beauty shined at #BCinSession Los Angeles this past weekend on Oct. 12, held at the Magic Box @ The Reef. BoxyCharm held the event for its loyal #Charmers, and gave attendees the opportunity to learn from various entrepreneurs, explore new beauty, hair and skincare products and recreate a gorgeous makeup look by following an influencer’s live tutorial. It was a fun-filled filled event chock-full of informative panels, workshops, pop-ups, delicious food, beverages and all things beauty! If you missed the event, don’t worry; we’ve got the day’s highlights for you summed up here.


It was my first time attending #BCinSession, and I loved every minute of it. The day kicked off with a discussion with keynote speaker Kameron Lester, moderated by Dariany Santana. The panel mainly centered around Kameron’s ability to overcome various obstacles in his career, such as his diagnosis with HIV, homelessness and dealing with success at a young age. The influencer inspired the audience with his humbleness and perseverance.




Up next, the vivacious Jame Jackson got the crowd pumped up for the next panel, which featured entrepreneurs Christen Dominique (founder of Dominique Cosmetics), Ashley R. Villa (founder of Rare Global) and Gabriela Trujillo (a former BoxyCharm social media editor turned founder of Alamar Cosmetics). The ladies dazzled the crowd with their knowledge of the industry, gave the audience tips for how to ask your boss for a raise and talked further about the struggles one encounters while being a business owner.


After lunch, the fun really began! Melly Sanchez, otherwise known as @thefashionfreakk, led a live master class that the audience followed along with. The look featured a hot pink smoky eye using the Blossom Passion eyeshadow palette from Ace Beaute and a Luxie brush set, Chella brow products and a glossy lip courtesy of Glossier. The participants not only got to learn Melly’s techniques, but took home a box of products valued at $800 (well worth the $180 ticket price for admission).


Sutra Beauty, which was recently featured in BoxyCharm’s BoxyLuxe subscription box for September with their 32 mm Clipless Curling Wand, stole the show! Sutra Beauty hair stations were set up so attendees could try some of their hero products while getting their hair glammed up, using tools like the IR2 Ionic Flat Iron, the Forte Blow Dryer, Styling Wand and Vapor Infused Flat Iron. There was even an event special going on for the day, which included the IR2 Flat Iron, Styling Wand, Forte Blow Dryer, Shampoo, Conditioner, Rejuvenating Hair Serum and a Heat Case for just $325! Founder Liam Ben-David was in attendance at the event, and the Sutra Beauty area looked gorgeous—complete with a sleek seating area and purple selfie wall with hanging tools.




If there’s one thing that BoxyCharm is known for, it’s product discovery. I can’t wait to try out some of the amazing products included in the #BCinSession box, filled with items from up-and-coming indie brands to some from the biggest names in beauty. If you’re ever wondering if attending #BCinSession is worth it, the answer is YES! I can’t wait to go again to the next event held in LA. #imaneditour




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