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Unfiltered Experience: Uniting Brands and Influencers with the Hottest Beauty Trends

We at Editour Media are constantly on the lookout for fun and trendy beauty events. That’s why we were so excited to not only attend but help organize the first ever Unfiltered Experience! A first-of-its-kind direct-to-consumer, pop-up beauty event, Unfiltered Experience was held on July 26-27 in Las Vegas. We are a proud sponsor of the show, created by marketing mastermind and former Cosmoprof North America marketing director Daniela Ciocan, and support its goal of achieving an interactive, fully immersive experience that connects DTC brands, influencers and consumers. There were over 650 people in attendance alongside industry taste makers, notable press outlets, beauty professionals and influencers with a combined reach of over 20 million worldwide!


Star-Studded Influencers

Many of Editour Media’s own amazing talent was in attendance, including Chita Beseau, Antonio Estrada (@antestradahair), Laura Chihaia (@lalasupdos), Alinna Khan (@MakeupbyAlinna), Alexandra Villarreal and Kat Castanon (@LuveKat), and were among a select group of beauty influencers that were able to participate in brand speed dating, a meet and greet with Anastasia Soare (CEO of Anastasia Beverly Hills) and more fun activities throughout the jam-packed weekend. The influencers were also given the opportunity to chat with their admiring fans, participate in panels and enjoy an influencer dinner sponsored by Luxie at Tao.


Informative Panels

Another great part of the event was that attendees got access to Unfiltered Experience’s educational panels! Chita, Antonio and Lala Updos spoke on a panel that was all about upstyling and growing an engaged social following—and they even demonstrated quick hair tutorials while gracing the stage for their #HairGoals panel. Later in the day, Jackie Strengholt (aka Ms. Jackie Fitness), UFC Strawweight champion Carla Esparza and Jen Schro of Jen Schro Catching pumped up the crowd when speaking about the drive and determination required to become a top-performing athlete. After, at the Social-Like panel, we heard insightful thoughts and opinions from our very own Editour Media founder Breanna Armstrong alongside updo artist Antonio and Pretty Connected founder Lara Eurdolian—moderated by Byrdie’s Faith Xue.


But Wait, There’s More!

Other events held at the Unfiltered Experience included product showcases, #InstagrammableMoments in the form of fun photo opportunities, hairstyling and special effects makeup demos, product sampling and even workshops! One of our favorite workshops that blew our minds was about synchronizing one’s daily schedules to nature’s biorhythms using ancient Ayurvedic practices, as moderated by Joan Ngo.


Are you interested in attending the next Unfiltered Experience? Good news—it’s making its way around the United States! The next event is set for Los Angeles on February 21 & 22, 2020. See more information along with photos and videos from the Las Vegas show by following @unfilteredexperience on Instagram; or, visit #imaneditour




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Phone: 714-931-8698