About the Editours
Whether you’re a startup looking to work with influencers for the first time or a well-established brand in need of a fresh facelift, we’re here to help you organically increase brand awareness and followers, while putting your products into the hands of the beauty industry’s most influential creators.
Meet the team
Breanna Armstrong
FOUNDER
Breanna Armstrong is an award-winning journalist based in Orange County, CA. She has worked on hundreds of national and international publications with the goal to give talent the recognition they deserve. Armstrong made her start covering mixed martial arts in the Inland Empire for The Press Enterprise Newspaper, her dream came true when she landed an editorial position at Ultimate MMA magazine, the longest -running publication in the sport. In 2014, she launched two beauty publications and was one of the first editors to give influencers print exposure and later recognize their contributions when she co-founded the AIA Awards. In 2019, Armstrong launched her digital editing agency Editour Media and manages some of the largest influencer talent in beauty, health and wellness. She has since co-created many successful education and community-building events including Beauty Education Summit and the Bariatric Retreat.
Karen Castro
Karen Castro is a highly experienced media and communications professional based in the Inland Empire. An award-winning journalist and writer, she graduated from the University of California, Irvine, followed by an eight-year stint as an editor for nationally distributed magazines of up to a 100,000 circulation. Today, she conceptualizes and produces specialized content for beauty, health, and wellness audiences through social media platforms. Karen is well-versed in proofreading, long-form feature writing, digital publishing, blogging, editing and more. When she’s not at an event, she’s working on her screenplay or binging the latest sci-fi series on Netflix.
Gina Salman
SENIOR ACCOUNT SPECIALIST
Gina Salman graduated from California State University Fullerton with a bachelor’s degree in Communications, with an emphasis in Public Relations and a minor in Marketing. Her passion lies in all things beauty and fitness! She enjoys being in an environment where she can express her creative freedom while helping clients tell their stories and reach their goals. She loves analyzing engagement data, building a niche community, and identifying trends to better assist and grow brands. She looks forward to working on creative assets, forging deep connections, and having significant growth within her role here at Editour Media.
Natalie Lopez-Amato
SOCIAL MEDIA COORDINATOR
Natalie Lopez-Amato is a social media coordinator based in Orange County, CA. She’s currently a full-time photographer and student studying to be a film director through UCLA. She looks up to film directors: Adam Sandler, Tyler Perry and Wes Anderson and hopes to one day be able to follow in their footsteps. She currently specializes in photography, editing and creative directing. She surrounds herself in creativity and has a passion for learning, constantly wanting to succeed and enjoy life for what is has to offer!
Zachary Sanders
VIDEO & DESIGN COORDINATOR
Zachary Sanders is a fulltime design professional with a decade of experience in his respective field. Zac graduated with a bachelor’s degree in Graphic and Web Design from The Art Institutes of California: Inland Empire, in 2015. He specializes in graphic design, photo and video editing, motion graphics, social media art, and audio production. He brings to Editour his expertise in Photoshop, Illustrator, After Effects, Premiere Pro, Lightroom, Dimension and Ableton Live and is also on our production team as a videographer. Outside of work, he enjoys making metal music, playing video games, sci-fi/horror movies, exploring cities, and finding ways to live a more eco-friendly/sustainable lifestyle.
Kyle Boston
MEDIA COORDINATOR
Kyle Boston is well versed in all things media and video production, and is a jack of all trades when it comes to helping brands find their target audience and scale. He specializes in 3D animation, is a generalist, experienced videographer, graphic designer, photographer, content creator and editor. Based in LA, when Kyle’s not working on his latest video project, filming, or helping Editour’s brands grow awareness through highly produced videos targeted to niche communities, you can most likely find him at a music festival.
Karen Kim
MEDIA & INFLUENCER RELATIONS COORDINATOR
Karen Kim is a social media marketing intern at Editour Media. She has worked on creating content on all social platforms and has learned to build connections online and offline. Karen graduated from California State University, Fullerton with her bachelor’s degree in Communications, Advertising Concentration. In her spare time, Karen enjoys learning about everything pop culture and is obsessed with knowing all the viral trends. For Karen, working at Editour Media meant changing and growing with the brand and she is excited to be a part of this continuous journey!
