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Breanna Armstrong

Breanna Armstrong is an award-winning journalist based in Orange County, CA. She has worked on hundreds of national and international publications with the goal to give talent the recognition they deserve. Armstrong made her start covering mixed martial arts in the Inland Empire for The Press Enterprise Newspaper, her dream came true when she landed an editorial position at Ultimate MMA magazine, the longest -running publication in the sport. She was named MMA Journalist of the Year in 2014. From Ultimate MMA, Armstrong was the editor for many firearms, food, outdoors, decor, entertainment and sports publications. In 2014, she launched two beauty publications New Hair Trends and Everyday Hair Extensions magazines. She was one of the first editors to give online talent print exposure. Armstrong found her niche in beauty, as this subject came naturally to her. In 2015, she joined Creative Age Publications as the managing editor for Beauty Store Business magazine. She brought a fresh approach to the 20+ year-old publication as she brought in the biggest names in beauty for the covers like Kat Von D., Anastasia Soare, Linda and Chris Tawil, Jeffree Star, Manny MUA, Patrick Starrr, Larisa Love and more! Having a niche for working with online talent and social media, Armstrong launched her digital editing agency Editour Media in March 2019. She manages some of the largest influencer talent in beauty and believes in supporting online talent through new activations and initiatives.

Karen Wilhelmsen

Director of Marketing

Karen Wilhelmsen is a highly experienced media and communications professional based in Los Angeles. An award-winning journalist and writer, she graduated from the University of California, Irvine, followed by an eight-year stint as an editor for nationally distributed magazines, including Flea Market Décor, Rustic Country and Beauty Store Business. Today, she conceptualizes and produces specialized content for beauty professionals for social media platforms and websites. Karen is well-versed in proofreading, feature writing, digital publishing, blogging, video editing and more. When she’s not at a beauty event, she’s working on her screenplay or binging the latest sci-fi series on Netflix.

John Cabral

Sr. Art Director

John Cabral is an experienced graphic designer and art director based in Orange County, CA. His experience covers a wide range from working at Walt Disney Home Entertainment, The OC Register and has worked on thousands of nationally published magazines, through various publishers. Though his expertise covers many subjects like beauty, home decor and firearms, Cabral specializes in the automotive and outdoor industries. He is a master art director for print and branding and is versed in website ad design as well as social media design.

Megan Vasquez

Social Media Account Manager

Megan Vasquez is an LA-based social media strategist and content creator with over 10 years of experience working as an in-house marketing authority within the beauty and fashion industries. With the majority of her experience being in prestige skincare, Megan’s prior experience includes helping brands streamline their marketing processes, polish their branding and create sharp, innovative social content that builds brand awareness, highlights points of difference and establishes a relationship with their audience. Megan graduated cum laude from Cal State University, Dominguez Hills, with a major in Communications. She currently lives in LA County with her husband and their three children.

Connie Wi

Digital Media Coordinator

Connie Wi is a social media coordinator based in Orange County, CA. After graduating from the University of California, Riverside,  Connie began her career in the beauty industry by utilizing her expertise in video editing, photography, Photoshop, storytelling and public relations. Her passion for marketing has allowed her to create engaging content in order to make meaning connections with a wide range of audiences. Prior to her work at Editour Media, Connie has completed stints as a public relations and social media assistant as well as a marketing assistant for other industries. Her youthful energy, creativity and strong skill set make her a great asset to the team!

Lylybeth Arambula

Social Media Account Manager

Lylybeth Arambula graduated from Cal State University, Fullerton, with a bachelor’s degree in Communications and an emphasis in Entertainment & Tourism. Based in Orange County, she has been able to evolve in her role as a social media marketing manager over the past couple of years. Lylybeth has experience in the entertainment industry and has worked with companies such as World of Dance, Apple and Moving Parts Film Festival as well as nonprofit organizations. She is passionate about the beauty industry and received her Makeup Artistry Certification at Cosmo Makeup Academy. She enjoys doing freelance makeup along with content creation, product photography and video editing.

Zachary Sanders

Video & Web Design Coordinator

Zachary Sanders is a fulltime design professional with nine years of experience in his respective field. Zac graduated with a Bachelor of Science in Graphic and Web Design from The Art Institutes of California: Inland Empire, in 2015. He specializes in graphic design, photo and video editing, motion graphics, social media art, and audio production. He brings to Editour his expertise in Photoshop, Illustrator, After Effects, Premiere Pro, Lightroom, Dimension, and Ableton Live and is also on our production team as a videographer. Outside of work, he enjoys making metal music, playing video games, sci-fi/horror movies, exploring cities, and finding ways to live a more eco-friendly/sustainable lifestyle.

Lauren Pak

Digital Media Coordinator

Lauren Pak is a recent graduate from the University of California, Riverside, where she completed her bachelor’s degree in Psychology. Lauren produces a variety of content with our team, and her areas of expertise include video editing, Photoshop, visual storytelling and brand content creation. When she’s not working on projects for Editour, you can find her filming for her YouTube channel, which focuses on lifestyle, fashion and vlog-style videos following her day-to-day life. She’s had a passion for storytelling for as long as she can remember, and this passion is translated into her meaningful content that reaches audiences of all ages.

Elsa Lopez

Social Media & Influencer Relations Intern

Elsa Lopez is a student at California State University, Fullerton. She’s majoring in Communications with an emphasis in Advertising. Elsa started off as a small Instagram influencer and content creator. Not only does she have the creative ability to produce content but she also stays ahead of the curve on trends. Before attending CSUF, she received her associate’s degree in Business Management at Mount San Antonio College. With the acquired knowledge from both schools, she successfully established a strong online presence for her mother’s thriving lash business. Aside from beauty and business, she has professional photography experience and has worked with small bands in the indie/alternative/rock industry. Photography remains one of her greatest passions to this day.

Tracy Cohn

Social Media Account Manager

Tracy Cohn is an skilled social media and marketing coordinator with a passion for all things health, beauty and fitness. With years of entertainment experience under her belt, Tracy has worked with internationally renowned brands such as World of Dance and World of Dance Fitness. She is a proud alumni of California State University, Fullerton, earning her bachelor’s degree in Communications. When she’s not posting the latest viral video to Instagram for a client, you can find her working out, drinking cold brew or rewatching the entire Star Wars saga.




Email: [email protected]

Phone: 714-931-8698