I’m An Influencer
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Rebecca Taylor is a tour de force in hair color education and artistry. Based in Rancho
Cucamonga, CA, her fearless experimentation ranges in everything from creative hues,
corrective color, extensions, blonding… to time saving techniques and trying new products and tools. All rooted in her hopes of continuing to push boundaries and share her knowledge. Rebecca’s 18 years in the industry has earned her accolades including a Stylist’s Choice Award for Favorite Social Media Educator as well as Best Vivid Colorist in the World by Glamour. She has shared education online with her peers for the last 15+ years has traveled to 38 countries to educate independently and in partnership with various brands. Rebecca’s mantra is to practice, experiment, invest in education, remain humble and teachable—all while continuing to EVOLVE both personally and professionally.
Dalton Musselwhite is a fitness, health and lifestyle content creator based in Pensacola, FL. He lost over 330 pounds through bariatric surgery and hard work. He is an advocate for body positivity and normalizes loose skin and scars post-op. He is one of the largest male bariatric influencers in the US and the largest on TikTok with almost 1 million TikTok followers and 120k Instagram followers. Dalton won the 2022 Summer Shredding Men’s Transformation Category and inspires his followers through his uplifting content and fitness motivation.
As a board certified and Stanford fellowship-trained bariatric surgeon, Dr. Michael Russo specializes in minimally-invasive and robotic techniques to provide his patients with the best possible results. In addition to his extensive education, Dr. Russo has also earned numerous awards and honors, including placing first in the SAGES and ASMBS Laparoscopic Skills Competitions as a resident. Practicing in Orange County, California, Dr. Russo has devoted himself to providing next-level patient care to his patients from the community, as well as across the nation. He embraces the weight-loss journey with his patients and has been emphatic in supporting the weight loss community through his social media endeavors. Dr. Russo creates educational content on his Instagram and TikTok pages @weightloss_oc and has 140k+ highly-engaged followers. He has appeared on several TV shows including The Doctors
and Entertainment Tonight and has performed surgeries on several celebrities including Abby Lee Miller, Ashlee Marie Preston and Christy McGinty Gibel. Dr. Russo’s reputation and patient results are second to none in the Orange County community.
Ese Milan is a passionate beauty influencer with a vibrant personality based in Honolulu, Hawaii. Throughout her social platforms, she promotes body positivity and self- confidence—whether it be a comedic video or an inspirational makeup tutorial. Being her true authentic self is what keeps her followers laughing and coming back for more! She was nominated as the Emerging Makeup Artist of the Year at the AIA Awards in 2019 for her amazing artistry. Ese’s verve for life and unique personality makes her so much more than a beauty guru.
Karin Adoni, is the creator of CLEAN DIET by KARIN and a highly sought-after Certified
Nutritionist and Health Coach specializing in healthy lifestyles, emotional eating and sugar detox. After suffering from severe eating disorders for over a decade, she transformed her life and now devotes herself to the practice of health and nutrition. Today, she empowers the lives of her clients, just as she did for herself, through healing the mind, body and soul through the power of food. Karin utilizes a comprehensive approach that combines nutrition, education, support and behavioral change. She made her mark as a nutritionist at one of Israel’s most successful companies, Eatgood. Working with celebrity clientele and using the most cutting-
edge resources, Karin developed her unique and effective approach to eating and obtaining a positive self-image. Later, she became the Head of the Nutrition Department at Reebok Sports in New York City. Today, she has an exclusive, private practice in Los Angeles and leads popular and successful online nutrition programs for clients worldwide.
Wake Up and Makeup is the leading beauty platform that supports makeup artists, beauty professionals and beauty brands worldwide. The brand was founded by @Manal in 2012, and has attracted over 11.2 million dedicated beauty-enthusiast followers over the years. The hashtag created by the popular account #wakeupandmakeup has garnered over 22 million tags on Instagram, and 155.8 million tags on TikTok, to date. Wake Up and Makeup continuously strives to make the brand an inclusive one promoting both women and men within the beauty industry as well as sharing makeup looks from around the globe within the following categories:
makeup, hair, nails, fashion and more. “WAM” is the premier destination for all things beauty through sharing tutorials, showcasing product, unboxings, swatches and taking followers behind-the-scenes at the biggest beauty events. WAM has significantly grown brands as well as influencers into some of the largest beauty accounts on Instagram.
In 2015, Weeden founded @mastersofbalayage, an advanced training platform for hairstylists, offering both online video training and live event education. Since its inception in North America, he and his world-class team have expanded their education curriculum to include Europe, where they continue to share their collective wisdom and talent as a balayage and business educators.
Emily Susanah is a beauty guru based in Nashville, Tennessee. She creates content for her YouTube, Instagram and TikTok platforms by showcasing nails, hair and makeup tutorials. Emily is the queen of video content and is Editour’s most successful YouTuber. Her videos often hit over a million views and impressions on all platforms. In 2021, Emily collaborated with Makartt to create a custom nail kit that sold out in record time! From her “Subscribers do my Nails” video series, fashion hauls, to debunking beauty hacks, Emily is relatable to her fans and has built her loyal following through her beautiful personality and her unique artistry.
Kat Castanon, also known as Luvekat, is an accomplished body painter and special effects and fantasy makeup artist. She has been in the beauty industry for over 10 years. She began her career at Ruby Makeup Academy, where she graduated as a certified makeup artist. She started her freelance work throughout Riverside and Los Angeles counties, where she body painted for photoshoots and special events. Her talent for makeup and passion for the art have been expressed in promotions for Universal Pictures and Universal Home Entertainment. She has also worked with top makeup brands, such as Hard Candy, on limited-edition products and collaborations. Her work has even been displayed all over the U.S., featured in Walmart stores across the country. Kat has starred on The CW’s The Look All Stars TV series as an expert influencer and her years of hard work culminated in 2019 when she was nominated for Creative Makeup Artist of the Year at American Influencer Awards.
Laura Chihaia, known by most as “Lala”, the artist behind Lala’s Updos Brand, is a bridal stylist and educator based in Fort Lauderdale, FL., who travels around the world sharing her passion for upstyling with fellow artists through her educational program and hair show performances. She has over 14 years of experience and has trained in Europe and United States. She has been published in all the prestigious magazines in the beauty industry such as Modern Salon, American Salon, Behind the Chair, Beauty Launchpad, New Trends Hair, Beauty Store Business and more. Lala is an award-winning influencer stylist and has rapidly become a leader in the bridal industry through her large variety of styles and her educational tutorials.
Michelle Farraj is a social media influencer who specializes in the health, wellness, and beauty categories. Her incredible weight loss story motivates and inspires her followers from around the world to lose weight and to teach them how to love their bodies in the process. She has lost 145 pounds after undergoing gastric sleeve surgery at a young age. Her fitness career took off after surgery and shortly after, she received skin removal surgery while documenting her entire journey. “There are many women out there who are afraid of loose skin, or who may not know how powerful they really can be, how beautiful life can be when we open ourselves up to a healthy lifestyle and mindset,” says Michelle. “I can relate, and I am vulnerable enough to be that inspiration for someone to wake up every day and choose to go after what they deserve!” Michelle has a background in pro beauty, consumer beauty and is based in Columbus, Ohio.
At 17, Nicolina Borelli signed to the Ford Modeling Agency and moved to New York City. Working as a model, she developed great relationships with photographers and later started applying her own makeup during various shoots. As a little girl, Nicolina dreamed of becoming a professional model. After years of being on countless covers of magazines, she realized it did not give her the fulfillment she once thought it would. That’s when she found the world of beauty. Today, Nicolina is a makeup, fashion, and fitness influencer and digital creator (who has made appearances on “The Look All Stars” TV show, Cosmopolitan, Glamour, and QVC, to name a few). These have helped her land on Fashionista.com’s list of top beauty influencers! She currently resides in Miami.
Desiree Mize aka Dez is a weight loss, lifestyle, fitness and beauty influencer who has lost over 160 pounds and was nominated for Emerging Female Fitness Influencer of the year at the 2021 American Influencer Awards! She is passionate about weight training, cooking healthy recipes, and helping others along their wellness journey. Her energetic and high-quality content inspires women to live their best lives by cultivating confidence and developing self-love.
Bianca Linares is a self-taught makeup artist and lifestyle creator from Washington. Her content is strongly based in live content for her extremely engaged followers on Facebook, Instagram, YouTube and TikTok. She has collaborated with huge brands like Morphe as well as Sutra and has gained recognition in the beauty industry for her ability to relate to her large followings across all her social media platforms.
Jazmina Daniel is an internationally recognized professional makeup artist specializing in highly detailed lip art. Born in Sydney, Australia, she now resides in Los Angeles, where she has successfully created campaigns for MAC Cosmetics, Disney, Make Up For Ever, Ponds, and many other top brands spanning several industries. When it comes to her creativity and unmatched skills with makeup, the sky’s the limit. Jazmina says, “I love that it can be expressive and I think it’s amazing how transforming makeup can be to my own confidence and others.”
Tavaris Jefferson, better known as Vari, is a makeup artist and content creator based in Los Angeles. Originally from South Carolina, he moved to LA to pursue his craft in the beauty industry. Vari explains “I like to call what I do ‘makeup therapy’ because when you look at what I do, it brings you peace. I’m here to inspire and represent people who feel un-seen.” He is known for his stunning looks, quality posts, and contagious positive attitude.